Imagine a world where living to 100 is commonplace, and the prospect of reaching 300 isn’t science fiction. According to a recent Swiss Re study, the global population of over-65s is set to explode, rising from 0.7 billion in 2019 to a staggering 1.5 billion by 2050 – a 120% increase. This longevity revolution presents both immense opportunities and daunting challenges for the life insurance industry.
More Older People, More Costs
As more people live longer, healthcare costs go up. This means insurance could get more expensive. We need to figure out how to make it work.
Technology Helping Us Live Longer
Technology is helping us stay healthy. For example, we can now test our blood sugar at home easily. But this also creates new problems. How do we make sure the tests are accurate and safe?
Insurance companies need to use technology to help their customers, but they also need to make sure they’re using it wisely
What If We Lived to 300?
We asked some young insurance experts how they plan for people living longer. Most of them only thought about people living to their 80s. But what if people lived to 300? That’s a big question!
We need to think about how to prepare for a future where people live much longer than we expect.
Technology to Help Us Age Well
Technology can help us live better as we get older.
Homes that are easier to live in: We can use technology to make our homes safer and more comfortable.
Plans for growing old: We need to make plans for where we’ll live and how we’ll get care.
Flexible care: We need insurance that helps people stay in their own homes as they get older.
Asimov’s Laws in a Long-Lived World: Insurance Implications
As we anticipate a future where advanced robotics and AI play a significant role in elderly care, Asimov’s Three Laws of Robotics become a crucial framework for insurance companies. Imagine robots assisting with daily tasks, medication management, and even emergency response.
Insurance providers must proactively consider the ethical implications of these technologies within claims settlements and policy development. For instance, how do we determine liability in cases of robotic error? How do we ensure data privacy and security when robots collect sensitive health information? Establishing clear ethical guidelines, aligned with Asimov’s principles, is essential for responsible innovation and customer trust.”
Insurance Industry Readiness for Extended Longevity
A Challenged to Radical Insurance Models
The prospect of 300-year lifespans presents a radical challenge to traditional insurance models. Insurance companies must reassess their actuarial assumptions and pricing strategies. Are existing mortality tables and risk assessments adequate for such extended lifespans?
Can current technological infrastructures support customer service and claims processing over multiple centuries?
AI and Robotics
Furthermore, the integration of advanced technologies like AI and robotics demands significant investment in data analytics, cybersecurity, and regulatory compliance. How will insurance companies manage the evolving risk profiles associated with these technologies, and how will they adapt their products and services to cater to the unique needs of a vastly extended lifespan?
These are critical questions that require strategic planning and collaborative innovation.
Conclusion: Building a Sustainable Future for Insurers and Policyholders:
The fact is, people are living longer, and insurance companies need long term focussed strategic thinking and planning. To keep serving elderly customers well and keep their businesses running smoothly, insurers must use new technology, think carefully about ethical questions, and put customers first. This means using AI to figure out risks, offering policies that fit individual needs, and making claims easy to understand. By changing old ideas about how long people live and trying new things, insurance companies can build a strong future for themselves and their customers. This way, they can keep helping people live longer, healthier lives, and keep their businesses going strong

Shrinivas Susarla
Executive Vice President – Strategy and Americas